The basis of strategic corporate communications
Companies today are facing rapid changes. New technologies, disruptive competitors, changes in legislation, economic or general market developments have a significant impact on future business. Despite this uncertainty, strategic management and communication decisions should be made early and measures prepared.
The scenario planning applied by Stein Reputation identifies all influencing factors relevant to a company in a multi-stage process. These are analysed in terms of their interaction and the possibility of the company influencing them. In a result matrix, the factors then appear classified as driving, critical, buffering or driven - and thus form the basis for the relevant scenarios and for the strategic communication of the company.
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