Three out of four change projects fail or remain inadequate. The most common reason for this: poor communication. It is an essential success factor in change processes. At the same time, the demands on communication are great. Bringing about long-term behavioural changes in employees is one of the most difficult management and communication tasks.
Managers play a central role in the change process. They are the mediators between management and employees. At the same time, it is the central task of management in the change process to convince managers and employees and to promote dialogue at all levels. This is the only way to prevent employees from perceiving the changes as a threat or even actively resisting them.
Stein Reputation supports you from the very beginning in writing your change story, strategically planning and designing communication measures and evaluating them.